Orange Washing

🟠What Is It?

Orange washing is deceptive marketing in the cryptocurrency space that pretends to champion Bitcoin’s principles of decentralization, self-custody, and financial sovereignty, while actually promoting products or services that run counter to those ideals.

🔍What It Means

• False Bitcoin Branding: Leveraging Bitcoin’s reputation to sell unrelated or inferior offerings.
• Affinity Scam: Exploiting the Bitcoin community’s trust by pretending to share its core values, then misleading followers.
• Diversion Tactic: Steering investors toward altcoins, centralized platforms, or custodial services that conflict with Bitcoin’s ethos.

🧠Why It Matters

• Investor Risk: Novices can be duped into scams or poor investments, thinking they’re backing true Bitcoin projects.
• Community Integrity: Erodes trust in genuine advocates and undermines real innovation.
• Misinformation: Clouds understanding of Bitcoin’s core philosophy, slowing mainstream clarity and adoption.